Grey by Day
Grey by Day Butter
Description
Description
Grey by Day Butter is a deeply nourishing conditioning treatment formulated for the specific needs of grey and white hair. Enriched with Shea Butter and Avocado Oil, it replenishes moisture, smooths the hair fibre and adds lasting shine without weighing hair down.
How to use:
After shampooing, apply to mid-lengths and ends. Comb through. Leave on for 5–10 minutes then rinse thoroughly. For a deeper treatment, leave on for 15–30 minutes.
Formula & Ingredients:
Avocado Oil — deeply nourishing, rich in fatty acids, restores softness and shine.
Ginger Extract — stimulates the scalp and protects against oxidative stress.
Herbal Complex — tones away unwanted yellow and brassiness for luminous grey.
Shea Butter — ultra-rich emollient that restores elasticity and lasting moisture.
How to use
How to use
Apply after shampooing to mid-lengths and ends. Leave on for 5–10 minutes then rinse. For a deeper treatment leave on for up to 30 minutes.
Formula & Ingredients
Formula & Ingredients
Our formulas are built around four key ingredients selected for their efficacy on grey and silver hair:
- Avocado Oil — deeply nourishes and restores moisture
- Ginger Extract — stimulates scalp circulation and adds luminosity
- Keratin Complex — strengthens hair structure and smooths the cuticle
- Shea Butter — seals in moisture and leaves hair soft
created with the use of artificial intelligence
created with the use of artificial intelligenceSofter, smoother, more polished.
Formulated by Greylosophy. Made in Italy.
The Formula
What's inside the formula

Avocado Oil
Deeply nourishes and restores moisture to grey and silver hair.

Ginger Extract
Stimulates scalp circulation and adds luminosity to the hair shaft.

Keratin Complex
Strengthens the hair structure and smooths the cuticle for shine.

Shea Butter
Seals in moisture and leaves hair feeling soft and manageable.
Grey by Day Butter
Catherine M.
I have been embracing my grey for two years and nothing has made it look this good. The Shampoo and Butter together are transformative — my grey is so much brighter and shinier now.
Sandra R.
I was sceptical at first but the Silky Touch serum is incredible. Two drops on damp hair and my silver strands look polished and intentional, not dry and wiry. I am obsessed.
Joanna L.
Finally a brand that treats grey hair as something to celebrate. The Scalp Relief and Shampoo combo has completely changed my routine. My scalp feels clean and my grey looks luminous.
Seen on you





Grey by Day Butter questions
How often should I use it?
How often should I use it?
Grey by Day Shampoo is recommended 1–2 times per week. Butter can be used after every wash or as a weekly deep treatment. Silky Touch can be applied daily to damp or dry hair. Scalp Relief works best as a weekly pre-shampoo ritual.
Will it work on my hair type?
Will it work on my hair type?
Grey by Day is formulated for natural grey, silver, bleached, and highlighted hair. If you have unwanted yellow or brassy tones, dry or wiry texture, or simply want shinier and softer grey — it is made for you.
Can I use it as part of the full ritual?
Can I use it as part of the full ritual?
Yes — and we recommend it. Each product works on its own but the four-step Grey by Day ritual (Scalp Relief → Shampoo → Butter → Silky Touch) is designed to work together for the best results: cooler, brighter, more polished grey.