Grey by Day
Grey by Day Shampoo
Description
Description
Grey by Day Shampoo is your weekly toning ritual. Light violet pigments work on the colour wheel to cool and neutralise unwanted yellow, brassy, and green tones in grey, silver, bleached, and highlighted hair.
Unlike traditional purple shampoos that leave hair feeling stripped, Grey by Day Shampoo balances tone with a conditioning formula that maintains moisture and leaves hair soft to the touch. The result: cooler, brighter grey with every wash.
Vegan. Sulphate-free. Paraben-free. Made in Italy.
How to use:
Apply to wet hair. Work into a lather and leave on for 3–5 minutes for deeper toning, or rinse immediately for a lighter result. Use 1–2 times per week. Follow with Grey by Day Butter.
Key ingredients:
- Avocado Oil — Nourishes and conditions grey hair
- Ginger Extract — Stimulates and refreshes the scalp
- Herbal Complex — Soothes and balances the scalp
- Shea Butter — Adds lasting moisture and softness
- Neutralises yellow, brassy, and green tones
- Conditions and softens in one step
- Gentle enough for weekly use
Formula strip: Sulphate-free · Paraben-free · Vegan · Made in Italy
Collections: All Products, Shampoo, Grey by Day Ritual
Tags: shampoo, toning, violet-pigment, grey-hair, sulphate-free, vegan
How to use
How to use
Apply as directed on packaging as part of the four-step Grey by Day ritual.
Formula & Ingredients
Formula & Ingredients
Our formulas are built around four key ingredients selected for their efficacy on grey and silver hair:
- Avocado Oil — deeply nourishes and restores moisture
- Ginger Extract — stimulates scalp circulation and adds luminosity
- Keratin Complex — strengthens hair structure and smooths the cuticle
- Shea Butter — seals in moisture and leaves hair soft
created with the use of artificial intelligence
created with the use of artificial intelligenceGrey, beautifully.
Formulated by Greylosophy. Made in Italy.
The Formula
What's inside the formula
Avocado Oil
Deeply nourishes and restores moisture to grey and silver hair.
Ginger Extract
Stimulates scalp circulation and adds luminosity to the hair shaft.
Keratin Complex
Strengthens the hair structure and smooths the cuticle for shine.
Shea Butter
Seals in moisture and leaves hair feeling soft and manageable.
Grey by Day Shampoo
Catherine M.
I have been embracing my grey for two years and nothing has made it look this good. The Shampoo and Butter together are transformative — my grey is so much brighter and shinier now.
Sandra R.
I was sceptical at first but the Silky Touch serum is incredible. Two drops on damp hair and my silver strands look polished and intentional, not dry and wiry. I am obsessed.
Joanna L.
Finally a brand that treats grey hair as something to celebrate. The Scalp Relief and Shampoo combo has completely changed my routine. My scalp feels clean and my grey looks luminous.
Seen on you
Grey by Day Shampoo questions
How often should I use it?
How often should I use it?
Grey by Day Shampoo is recommended 1–2 times per week. Butter can be used after every wash or as a weekly deep treatment. Silky Touch can be applied daily to damp or dry hair. Scalp Relief works best as a weekly pre-shampoo ritual.
Will it work on my hair type?
Will it work on my hair type?
Grey by Day is formulated for natural grey, silver, bleached, and highlighted hair. If you have unwanted yellow or brassy tones, dry or wiry texture, or simply want shinier and softer grey — it is made for you.
Can I use it as part of the full ritual?
Can I use it as part of the full ritual?
Yes — and we recommend it. Each product works on its own but the four-step Grey by Day ritual (Scalp Relief → Shampoo → Butter → Silky Touch) is designed to work together for the best results: cooler, brighter, more polished grey.
